Earlier this week, AdvertisingAge posted an interesting article regarding the important role YouTube today plays in the movie marketing business.
Like other businesses, entertainment business too relies on effective marketing to reach a wider audience base. With numerous films being released worldwide, it is important to create curiosity for the film in the minds of the audience. Google’s video site – YouTube is now helping them in this endeavor.
Some thoughts.
As a leading vendor of mobile phones, smartphones and texting devices, LG tackles the problem of mobile harassment among teenagers and young adults.
While a massive amount of text messages is sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by sending a seemingly harmful text. LG shows responsibility and has found a great way to reach out to the young target group social media.
A nice case study.