Anne Herngaard who works at social media marketing agency Mindjumpers recently had a simple, yet effective way, of proving that social networking is big.
We all know that social media are very popular worldwide. Facebook, YouTube and all the others.
But we also know that, certainly outside the US, there are many local or regional social networking sites that generate huge traffic in specific countries.
Anne has been looking at a list of the most visited sites globally, according to Alexa.com.
Earlier this year I interviewed Jim Sterne, a few weeks before the SES conference in London, where Jim was a keynote speaker (you can read the interview here). The purpose was that I would attend the event, but unfortunately I couldn’t make it.
However, I closely followed the event online and saw an interview with Jim by Byron Gordon on YouTube (you can watch it below). In the interview Jim announced that he was writing a new book, on measuring the business value of social media marketing. Good news, for me anyway. So I thought it was time for a new interview and asked Jim to give a sneak preview of his book.
He was kind enough to send me much more than a sneak preview. However, let me start with the answers Jim gave to the questions I asked him, before sharing some takeaways from Jim’s book that will be published by John Wiley & Sons.