Yahoo Archives - Page 2 of 3 - Social Email Marketing

State of search engine marketing report: social media tactics and ROI are key topics

The Search Engine Marketing Professionals Organization (SEMPO) just released its latest report on the state of search engine marketing.

Reportedly, 1,472 responses were used to publish the findings in the report. One of the key findings in this report revealed just how powerful Google is as a search engine with 97% of the responding companies claiming that they paid to advertise via Google AdWords.

Google is well aware of this and the majority of responses concluded that they had to pay more for Google services than they did in 2009.

Five unconventional search engine traffic sources using social media and communities

As an online marketer, it is essential to be able to think on your feet to avoid falling behind. In this incredibly competitive industry, uncreative solutions quickly end up growing saturated, and saturated markets become havens for spam, inflated pricing, and low quality traffic.

There is a reason for the ever-frequent failure of PPC campaigns and SEO efforts: they are too popular and competitive for most online marketers.

However, there are still some traffic assets out there that are both inexpensive, sometimes even free, and unsaturated.

These five search-based traffic sources appear in all major search engines (Google, Yahoo, and Bing).