Value is a word with a lot of meanings. Most of the time I use it in the context of ‘valuable’ content or delivering value to people in a content, engagement and social media marketing context.
But of course it also has other meanings. The first meaning, as I just described it, has to do with perceived value in relationships and ultimately is about respect, which is something completely different from value as in $.
Value is like conversations: it’s two-ways. In social media marketing you need commitment and the will to really communicate. And that includes sharing.
Contributor Ambal Balakrishnan from ClickDocuments recently asked Craig Rosenberg and two other B2B marketers what are the components of a “good” viral B2B Marketing Campaign.
In this blog post we look at the answers of Craig Rosenberg, who – among other things – runs the very well-known and excellent Funnelholic blog.
First things first: what is B2B viral marketing? Craig grabbed this off Wikipedia and found it quite good:
“The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.”
