Many marketing purposes that are served by social media marketing can be defined as good old word of mouth marketing.
Now, as I told before, word of mouth does not need social media but the rise of social networking certainly increased the attention for word of mouth marketing (WOM).
Just like any other form of marketing, WOM, requires strategy and planning. And, just like any other form of marketing, there are some steps in a word of mouth marketing strategy.
The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators.
In fact, social media marketing is all about community building. Building a community is not limited to people with a product to market, it can be a remarkable opportunity for entrepreneurs who are still deciding on a product, non-profit groups looking to unite passionate people, and of course, marketers looking to connect with a wide audience.
These four methods will help you build a community, connect with your users, and create social media ‘permission marketing’ assets.