To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.
Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels.
However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes.
One of the companies that often comes into the picture when talking about the connection of email marketing, social media, mobile and more from a solution perspective, is StrongMail.
In the past year and even months, StrongMail acquired some companies, launched new products (especially in the social media space) and was all around the news with campaigns and customers, using its social media platforms (and of course its email marketing solutions).
To me, one of the most striking findings, is that StrongMail, an email solution provider, even offers social media marketing solutions like its StrongMail Influencer and StrongMail Social Direct (in beta) to businesses that don’t use its email marketing platforms. An interesting strategy that called for an interview with CEO Sam Cece.