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Facebook: “Like” is liked but do you like it? I bet Google doesn’t

I’ve been playing around with Facebook’s “I like this” or, if you prefer, “I recommend this” button and have manually implemented it on top of some posts like this one. I also checked out all the other new Social Graph related features that Facebook added.

Indeed, manually, because although the blog platform I use, TypePad, was the first in the “Like” button program, it hasn’t really done spectacular things with it yet but, then again, it's all so new.

You can add a “Like” or "Recommend" button for your blog in general via TypePad, but as far as I can tell, it’s impossible on a post basis, unless you have access to the source code of TypePad.

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Word-of-mouth in the digital age: introducing “word-of-mouth equity”

Recommendations One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it.

There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even social media marketing. 

However, as I explained in previous posts, word-of-mouth has always been around, as well as word-of-mouth marketing.

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