Simplify and focus: key questions for B2B content marketing

Simplify and focus. That’s been my mantra lately. When I joined Twitter and started blogging early last year, I felt like a sponge, wanting to consume as much as I could.

While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago. Your prospects are doing this, too.

So, as I was reading Blink by Malcolm Gladwell, I was struck by one of his conclusions.

Read more

The impact of social media continues to surprise

Ryan_Schoenefeld_1 In a New York Times article entitled, “Sun’s Chief Executive Tweets His Resignation,” by Ashlee Vance, I learned of the implications that social media networking has brought about.

Who would have thought that a social media networking platform could be an avenue for such an announcement? Maybe it is should be expected though — with more social networking tools to use, this could become a new option for people, and ultimately develop into a trend for individuals to harness.

Regardless of what is going to happen as a result, Jonathan Schwartz, the previous chief executive at Sun Microsystems has seemingly paved the way for people to imitate him; even if he didn’t intent to.

Read more