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In one month, on June the 26th, it’s the “United Nations International Day in Support of Victims of Torture”.

For the IRCT, abbreviation for “The International Rehabilitation Council for Torture Victims”, today is the start of a large, worldwide campaign to help raise awareness for the problem of torturing and the effects of it for its victims.

The IRCT is a worldwide organization which helps the torture survivors to start building a new life for themselves, and at the same time fights to ban torturing from the planet entirely.

Like every NGO, the organization greatly depends on the support of donors and people’s goodwill.

This year, the IRCT plans to more than ever denounce the problem of torture and the effects of it, and continue the battle against it.

With this, the IRCT calls upon people but even more so upon the media which nowadays connect people and therefore make it possible for NGO’s to mobilize the world on a bigger scale, and with a larger and faster reach: social media.

This happens through the “World without Torture” campaign, which has the goal to make the dream of a world without torture reality, with the use of a Facebook and Twitter account, amongst other things.

US-based lead management specialist Genius recently published the results of a survey in a report titled ‘B2B Marketing Skills Survey’. In this report, Genius takes a look at the evolving role of the B2B marketer.

It is evident that this role is evolving. It is even inevitable with the increasing focus on customer-centricity, the rise of social media, and the shift in buyer behavior. However, the economic changes along with the growing attention for the ROI of marketing, cause changes as well.

The survey, which marketing automation vendor Genius carried out in cooperation with BtoB Magazine, points out that B2B marketers generally make little use of tools to expand their reach and build (online) relationships with customers and prospects.