The folks at European ESP EmailGarage did an interesting post on their blog regarding the ideal moment to send your e-news.
And this time it’s not by testing, monitoring or – as still is often the case – gutt feeling.
It’s by using Twitter.
StrongMail social marketing benchmark: when email marketing and social media meet (again)
I just downloaded a report containing data that StrongMail aggregated during the third quarter of 2009 from social media programs running across its StrongMail Influencer platform.
In the press release from StrongMail I read that “sharing online content via email generates the highest conversion rates, while Twitter is the most effective channel for extending reach”.
Some findings from the report (BTW, nice graphics, people at StrongMail).