Forrester Research released a new report on Twitter. Since I’m not rich, I can only tell you what’s in the executive summary.
So here goes: according to the report 8% of US online adults post and read updates on Twitter at least monthly, while another 4% read but don’t post.
Seems like a small group of people, doesn’t it? Well, Forrester thinks you should, nevertheless, go ahead with your Twitter marketing (as I do, from a cross-channel perspective).
Recently I interviewed Michael Kahn (SVP Marketing at Performics) about Twitter and marketing. I already did a small post about it but here is some more.
I’ll leave out my questions and just share Michael’s view on Twitter marketing.
“Once you get on Twitter, you need to stay active to build a following. Hone in on your sweet spot and then start tweeting about it. People who are interested in what you have to say will start following you—your followers self-select themselves and thus are highly qualified prospects. Have a brand personality, but also offer people valuable content”.