No, this is not about some study. It's about the screen below I see more often. You too?
Is this the Twitter version of Microsoft's blue screen of death?
The rise of omnichannel shopping, brand connection and Twitter in retail
IDC Retail Insights recently finished a new report, called “Guide to Enabling Immersive Shopping Experiences”.
Just as marketing is and should be cross-channel, shopping has become what IDC calls ‘omnichannel’ too. And I’m not talking online shopping here, I’m talking shopping, online and offline.