Despite the interesting profile of the Twitter user (more about that profile in the related posts below this one), many companies still have to find the way to Twitter.
It varies from country to country, but let’s face it, most successful examples in terms of Twitter and marketing come from the U.S.
If you know good Twitter cases from other countries, please share them with me, I’ll explain why later.
Don’t worry, this post is not again about the importance of share-worthy content and user-generated content in social media. It’s about another content challenge.
Many companies still struggle with the basics of relevant and visitor-centric on their web sites. All too often they don’t pay enough attention to the written content, the little words that make people click, the words in web forms and so on.
One of the aspects that is often overlooked when defining a content strategy for a web site is that you need to check the relevance of your content and, more importantly, if there are no web pages or other content items that are completely obsolete. Every content strategy should foresee that. Now, let’s take a look at social media.