End of last year, a survey conducted by smartFOCUS found that e-mail remains the preferred channel of communication for consumers.
The survey also asked consumers about their involvement in social media direct marketing.
Managing your reputation and servicing your customers on Twitter
Remember that I already posted twice on the interview I had with Michael Kahn regarding Twitter? Well, here’s another piece.
It’s about customer service and reputation management, a topic that came back often in the interview.