End of last year US-based marketing automation specialist Marketo announced that it has integrated B2B social media capabilities, including Twitter, with its lead management solution.
In this post Jon Miller, VP Marketing and co-founder, shares his view on how Twitter and social media in general can and should be used for marketing purposes.
Below you can read Jon’s view on the subject.
This is something I posted elsewhere end of last year but it should certainly be here too.
Last December, Econsultancy released its fourth Customer Engagement Report.
The edition 2010 of the Customer Engagement Report, produced in association with cScape, found that the proportion of surveyed businesses who regard customer engagement as “essential” has risen to a record 55%.
According to the report “customer engagement is seen as being about creating relationships, which result in value both for customers and for companies”.