You probably know that I have been saying that email marketing, social media marketing and every other form of marketing you can imagine should be a part of an encompassing marketing strategy, enabling you to see the big picture (and the overall ROI), instead of focusing on the channels and media themselves.
Recently, I interviewed Bart De Waele. He’s a Belgian social media expert so you might have never heard about him before. However, his social media marketing and online reputation management company (one of his many ventures) is doing quite well.
I asked Bart to talk a bit about his views on social media marketing.
For starters, I asked Bart what, according to him, the different steps are that should be taken in a social media marketing campaign.