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Razorfish: cloud services are a necessity to deliver on the promise of social brands

When international ‘social influence marketing’ agency Razorfish (part of the Publicis Groupe VivaKi organization) releases a new study, I always get kind of excited.

That’s not because I’m a complete geek or freak but because the studies and reports Razorfish publishes are not only extremely insightful but also, well, extremely beautiful.

Don’t believe me? Just take a look at last year’s great Fluent report I posted about earlier (have to talk about that one soon again, it’s so full of information) and that should be in your bookmarks. Anyway, as you could guess by now, Razorfish has published a new report.

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Box.net enhances mobile collaboration possibilities

Probably most of you will know Box.net. It’s a web based content management and collaboration tool. It’s a bit comparable to Basecamp but there are differences between both.

I have been using Basecamp myself for ages, but recently I moved to Box.net. For two simple reasons.

First, Box.net offers everything I need at a lower price. But most of all, Box.net has great integration possibilities with platforms such as LinkedIn, Salesforce.com, eFax, Twitter, Google Apps, Zoho and Ning (via “OpenBox”), to name just a few.

And I haven’t even mentioned the possibilities to post from Box.net to your blog.

Anyway, that’s a personal note, Basecamp is great but Box.net simply suits me better. Social and integrated, remember?

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