tweets

Social media conversations: IntelBuilder 2.1; a tool to create and measure it!

It’s interesting to follow what I call the Klondike cycle of Social Media. The gold rush started by wanting to make the first giants, YouTube, Facebook, Myspace, Ning, Linkedin, Twitter, etc.

Then the social media marketing consultants boomed, experts, gurus, ninja’s everywhere claiming to be able to turn conversations into gold for companies.

Now I have a feeling that there is a major boom in tools to help all the consultants and companies managing and monitoring those conversations turning into gold.

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Social media are not push media

Yes, there are tools to increase your number of Twitter followers. Yes, there are companies that will populate your Facebook fan page or will improve your LinkedIn activities. Some of these tools and services are fully automated. Some are purely a matter of outsourcing.

On Twitter, it’s perfectly possible to automatically follow people based on the content of their tweets. And your follower count will rapidly grow that way. However, it’s not about quantity, people.

There certainly are legitimate businesses that will build a community for you, content production included. Everyone does what he wants but the distinction between authenticity – a crucial element of social media marketing – and getting volume for the sake of volume sometimes gets really narrow.

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