Event triggered email could be considered the workhorse of email marketing. It only requires a simple automated system to run but can be used to serve a multitude of purposes. It saves heaps of time, offers a one-to-one personalized campaign opportunity and according to Forrester Research delivers a significantly higher ROI than general email blasts.
So the question begs to be asked, why are only a reported 4 in 10 email marketers using them?
We’ve looked at 7 different ways a triggered email can be used and I’m sure you’ll agree that they are in fact pretty useful.