Here’s an interesting guest post I’ve got from Scott Hardigree of Florida-based email marketing agency indiemark.
The topic Scott tackles is what you should do (and what you shouldn’t do) when hiring an email marketing expert, consultant or agency.
A bunch of good tips from someone who, in my eyes, is an email marketing expert.
Here are Scott’s guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager.