I tweeted, retweeted, bookmarked or Facebooked this earlier (I don’t even remember when and how) but finally found the time to write a bit about it. Two recent studies conclude that “social media are becoming a viable tool in a business marketing mix”.
I haven’t checked them in detail (which I usually do) but limited myself to some key data, based on this 11 days old blog post on brand strategist Valeria Maltoni’s Conversation Agent (hope you don’t mind, Valeria) since she also adds some nice stats, data from Forrester, etc.
As always, be careful with studies because for each one that says social media marketing is booming, there is one that says something else 🙂
However, I guess that with the Marketing Executives Networking Group (MENG) 3rd Annual Marketing Trends Study and The CMO Survey undertaken by the Duke University Fuqua School of Business and the American Marketing Association, we are quite safe.