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Imagine you having a neighbour you haven’t seen for a while, let’s say two months. You work, they work, you go to sports, they go to their hobby club, you have your own lives.
You haven’t seen or heard from them in a while yet they’re your neighbour: how do you feel about your relationship with them? Just fine? Too thin?
Could it use some attention to enliven the hood?
Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny.
In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’ attention and resonate with them?
One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need.