Steven Woods Archives - Page 2 of 3 - Social Email Marketing

The ROI of social media: a range of valuable opinions and insights

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.).

So, this will be the longest post ever on this blog, but it’s one you might want to print…

Steven Woods on social media, marketing automation and lead management

Recently I asked Steven Woods, CTO at leading B2B marketing automation software provider Eloqua to share his thoughts about social media for another blog. Steven explained how he sees the role of social media in marketing automation and lead management.

I thought it was worth posting here too. This is what Steven wrote.

Marketers today are learning about a barrage of new concepts and techniques. Social media is clearly a topic that cannot be ignored, as messages are spread through ever-larger social networks with increasing speed. Marketing automation is being adopted at rapid pace, altering the way that marketers are able to define and deploy campaigns.