Recently I was reflecting on a conversation I had with some friends about SXSW and Foursquare’s partnership with MTV & VH1. All of this got me thinking about Marc by Marc Jacobs and its recent partnership with Foursquare and how all of these partnerships with the social media-driven, location-based mobile capability inherent within Foursquare could benefit email marketing.
Why am I focusing on email marketing in the face of the inherent coolness and youthful feel of social media & mobile technologies? I focus on it because in spite of what anyone might believe, email marketing will be around for a long time to come.
Why? Simply because there are many, many people who are very comfortable with it and people do not separate their forms of media — they use it all in an intuitive and mixed manner…so communicators/marketers should not completely ignore/forget email marketing as a great medium to connect with people.