social ROI Archives - Social Email Marketing

Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.

The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers.

The reports also provide some interesting insights about Millennials’ and how they adapt to the changing media environment and their relationship with social media and e-mail marketing.

Marketers sometimes wrongly assume that the new generation is just all about new technologies, tools and channels when targeting Digital natives.

As you can see from the table below, Generation Y is not that different from others, but due to the natural multitasking skill they just embrace more means of communications than the generations before.

In case you would still doubt after the many interviews, studies and articles I have posted about the integration of social media and email marketing: eMarketer released a new report called “Maximizing the E-Mail/Social Media Connection”.

If I would have the budget I would buy it, but I guess it doesn’t really cover stuff I haven’t posted about (if not, people at eConsultancy, if you read this, you can always send this blogger a copy for review).

Fortunately on the web page that announces the report, eMarketer gives some data. And you can also download a white paper called ‘Email in the social age’ by StrongMail that tomorrow organizes a webinar with eMarketer about the report.

According to the report, where 2009 email marketers ‘started to get social’, this year is the year that social media will make email marketing more “powerful”.