social networks Archives - Page 5 of 12

Report: engaging customers in e-service and social media

Thanks to a partnership with the people of NetLine, we can now offer you some relevant free white papers and reports.

We download every paper ourselves first so that we can assure that you will only get the best of the best.

In a first report, by Genesys and called ‘Creating Great Customer Conversations’, you find interesting data and tips by Genesys and Gartner on customer service interactions in this social media day and age.

Keywords: cross-channel and social networks.

According to Genesys, consumers are moving quickly to engage over multiple channels but enterprises have not kept pace with customer expectations.

Social media relationships: don’t play the “140 game” only

Here’s a post by Chris Hall, who blogs on Cowbell and is one of the administrators of the Social Marketing Forum (see his profile here).

It’s about social media relationships and ‘real relationships’, a topic I covered recently.

It’s about you, the social media user, but it also holds a message to businesses that want to engage their customers through social media.

Take it away, Chris…