social media Archives - Page 52 of 52 - Social Email Marketing

Digital PR, marketing and social media communications agency Prompt Communications, which has offices in the US and the UK, last week released the results of a survey it conducted regarding the use of social media and modern communication trends.

The survey was only organized in the US but delivers some interesting insights in how people these days communicate.

It will not come as a surprise that digital communication channels become increasingly important, with social media leading the pack.

However, according to the survey the most common method of communication with family and friends is still the telephone. We guess that includes the mobile phone too. 99% of the respondents regularly the phone to keep in touch with family and friends.

And then comes a staggering finding.

Sometimes one and one simply makes two. Sometimes not. And in the case of social email marketing, email marketing with a social media twist, definitely not. Some people think that social email marketing is simply a matter of combining two media to strengthen reach. But it’s more than that: it’s about cross-fertilization and being where people are.

It’s about customers and their preferences. It’s about touchpoints and about finding ways to use social and email to better understand our customers, offering them more choice and facilitating their multi-channel journey. People are not just part of an email list, readers of a blog, prospects, customers, Twitter users, etc. They’re all that and much more.