social media Archives - Page 5 of 52 - Social Email Marketing

Fact: social media are good for book publishers. And I’m not talking about social media strategies for book publishers. I’m talking about the tsunami of social media marketing books.

There are so many new books that I don’t even bother looking at them anymore. Of course there are exceptions. But what I notice is that I stick to books from the 40+ generation, like Jim Sterne and his excellent “Social Media Metrics”. And now and then to books of people that I know have something relevant to say.

The overabundance of social media marketing books has nothing to do with the topic as such. If you want to know everything about social media marketing, I can resume it in a list of 5 books, 5 videos, a few papers and a handful of links. From dummy to expert in two weeks.

At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis.

What do you think? Is social media overall beneficial or detrimental to society as a whole? I guess it may be challenging to draw a conclusion right now, but throughout the course of time, I would have to assume this question will come to the forefront. Take a minute and think about it for yourself, what would you be doing with all your extra time, if social media wasn’t occupying some of it?