Word of mouth marketing in 2009 and beyond

Word of mouth 2009 was a tough year for marketing in general. However, some marketing techniques were doing just fine. One of them was, despite all the challenges, email marketing.

Another one was word of mouth marketing. Now, you probably know that word of mouth marketing is still predominantly an offline matter. However, with the increasing adoption of social media, word-of-mouth moves online more and more.

Despite the recession, word of mouth marketing (WOM) remained a strong grower in the media and communication industry in 2009.

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New features for HootSuite Twitter client: WordPress integration, previews and more

Just read that the folks at HootSuite have added some new features to their Twitter client (or should I say Twitter/Facebook/LinkedIn/Ping.fm client?).

What’s up? First of all HootSuite added support for WordPress blogs which enables bloggers, using WordPress of course, to schedule and cross-post content to their WordPress accounts (as HootSuite already enables you to with all the above mentioned social media and, yes, blogs are social media).

TypePad bloggers, including me, will have to be patient or not use HootSuite at all. After all, TypepAd enables to post to most social networks, right?

Back to HootSuite: on the blog the people behind the Twitter client say “WordPress is the first blog platform officially supported by HootSuite”. You know what that means.

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