Here is another presentation I found on slideshare. It was posted by Jay Bear and is ExactTarget-branded. What I find interesting is the part on socially enabling landing pages.
We all know the importance of landing pages in email marketing, PPC advertising, well, in any form of marketing where you seek a click.
Email is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing.
These are the findings of a survey conducted last year by smartFOCUS, an international provider of multi-channel marketing software and services.
When asked to rank their preferred methods of receiving marketing messages from vendors, the majority of respondents (62%) said that email was their preferred channel of communication, followed by direct mail (23%), then social media (13%).