social media Archives - Page 12 of 52 - Social Email Marketing

Email messaging : worthy of a higher sense of purpose

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny.

In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’ attention and resonate with them?

One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need.

Building online brands: the influence sphere of brand communities

Some companies use social media as a new way to broadcast advertisements. Wrong, of course. Social media marketing is not about one-way distribution of promotional content.

Social media marketing is about listening, talking, participating and sharing. Not just talking. People do not accept broadcast techniques in the social space. Well, in fact, they increasingly do not accept them anywhere anymore.

That does not mean that everyone who uses social media will literally talk to you. There is only a relatively small group of people that really actively participates.