social media marketing Archives - Page 8 of 37

Building online brands: the influence sphere of brand communities

Some companies use social media as a new way to broadcast advertisements. Wrong, of course. Social media marketing is not about one-way distribution of promotional content.

Social media marketing is about listening, talking, participating and sharing. Not just talking. People do not accept broadcast techniques in the social space. Well, in fact, they increasingly do not accept them anywhere anymore.

That does not mean that everyone who uses social media will literally talk to you. There is only a relatively small group of people that really actively participates.

Word-of-mouth in the digital age: introducing “word-of-mouth equity”

One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it.

There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even social media marketing.

However, as I explained in previous posts, word-of-mouth has always been around, as well as word-of-mouth marketing.