Word-of-mouth marketing works better in some situations than in others. We should bear in mind that word-of-mouth marketing (WOM) is not an isolated island in a world where we look at marketing from a 360-degree perspective.
Just like social media marketing, WOM has its place in the entire marketing strategy and sometimes it doesn’t even apply at all.
According to Loop Demand Gen, an integrated business-to-business (B2B) demand generation and telemarketing services company, the majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009.
This despite current economic conditions and budget cuts in many organizations.
In a survey the company found that only 25 percent of respondents will add marketing positions in 2010, which suggests that marketers are challenged with accomplishing more with fewer staff.