social media marketing

Twitter usage: growing from strength to strength (to mobile)

Twitter

Twitter has every reason to rejoice. A recent report featuring tracking data from a telephone survey of 1,753 Americans and titled Twitter Usage In America found that in recent months, there has been a significant increase in the awareness and usage of Twitter, not only in America but worldwide.

The report also talks about user demographics, status updating behavior, brand following activity and some figures pertaining to location-based social networking.

All these data are bound to create an impact on the social media marketing efforts currently pursued by many businesses.

Read more

Social media metrics and ROI: measuring efficiency and conversion of social media, online video and mobile is a challenge

ROI

The fast evolutions in the digital landscape (social media, mobile, online video, etc.) give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business.

This often has to do with a strong focus on the channels and the technologies, a lack of clearly calculated examples, models, and user cases, and the rising pressure to account for everything using the almighty ROI. But I think that above all, it has to do with the change in mentality, and the failure of existing communication models in a world where people define a brand.

Adopting the media and channels, that are used by people nowadays in the marketing mix is therefore taking very long.

A survey from Omniture points out that a mere 14% of the questioned marketers nowadays use mobile, social media, as well as online video in their marketing mix (so, all three together).

Read more