social media marketing Archives - Page 3 of 37

How people engage with ads on Facebook

The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at the ways people engage with advertising on the king of social networks, Facebook. Several studies were recently unveiled and here is a nice overview of one of them, heatmaps included!

A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well. This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue.

Social media and bad reputation: stop being defensive

Here is a post that I’ve put on my personal blog last monday. It was originally titled “Social media monitoring, online feedback and the bad reputation phobia”, so I guess you know what it is about but I’m especially interested in what you think. Here it is.

The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback.

This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices and efforts that provide no business value.