social media marketing

How social media marketing defines ROI

On “Social Media Blog,” which discusses the business end of social networking, a basic but often misunderstood topic of social media ROI was highlighted.

The points were pretty simple: social media is growing, and budgets are growing and will grow in 2010 and beyond; ROI is often misunderstood in terms of social media; and a clear definition of how ROI works.

How much are budgets going to grow through 2010 for social media marketing?

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Social media marketing tips and mistakes

As I said on the last day of 2009, I am going through some stuff I wrote elsewhere in the last months of last year and through some opinions and facts about email marketing and social media marketing.

Here is a post about an eBook, that you can still download, called ‘The Seven Deadly Mistakes of Social Media Marketing…And How to Avoid Them’.

It’s written by Len Cercone of communication agency CerconeBrownCompany.

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