Many companies are interested in not only knowing how social media marketing can help them, but also on how to create departmental support for the programs.
What’s the best way to add social media to your 2010 budget over other marketing programs?
The best way, as defined in an article on Social Media Today by social media marketer Matt Rhodes, “is to associate the business needs to the social media proposition”.
I’ve been talking on this blog about how important it is to look at social media from an overall perspective without focussing too much on (and getting lost in) the media and tactics.
Well, here is another presentation, this time from the people at Ogilvy PR Asia Pacific, that says it all.
It was posted 4 days ago and is called ‘social media basics for executives’ but, for me, it’s social media marketing without the buzz, the fuzz and the hype.
One to go through if you get lost in ‘social media expert’ land again.