End of last year, a survey conducted by smartFOCUS found that e-mail remains the preferred channel of communication for consumers.
The survey also asked consumers about their involvement in social media direct marketing.
social media marketing
Powered strengthens social media marketing activities and acquires Joseph Jaffe’s Crayon
Last week I asked Joseph Jaffe to share his thoughts about email marketing as he is the keynote speaker as MarketingSherpa’s email marketing event.
Joseph said he would give it a try, but he seemed quite busy. I picked up some rumors here and there and, yep, they seem to be true.
Joseph’s Crayon has been acquired by Powered.