social media marketing Archives - Page 24 of 37

Social media and community building

The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators.

In fact, social media marketing is all about community building. Building a community is not limited to people with a product to market, it can be a remarkable opportunity for entrepreneurs who are still deciding on a product, non-profit groups looking to unite passionate people, and of course, marketers looking to connect with a wide audience.

These four methods will help you build a community, connect with your users, and create social media ‘permission marketing’ assets.

The best way to learn about social media marketing: ask your peers

Nearly all marketing trend surveys show that marketers plan to invest more in social media marketing.

Bigmouthmedia and Econsultancy showed in their ‘Social Media and Online PR Report’ that 86% of the more than 1,100 surveyed UK companies and agencies are planning to invest more money in social media this year.

Surveys in other countries, including the US, report similar findings.

It’s obvious that the social media revolution will continue to influence all areas of marketing and even sales. So the question is not if you should start looking at social media marketing but where to start.