Social media marketing: the rainbow theory

As you know I’m one of the co-founders of the Social Marketing Forum.

Yesterday we finally launched a Facebook page, and today I came across an interesting slideshare that was posted there by one of the first fans, @ndecrock.

The slideshare is called the Rainbow Theory and is a “conceptual approach for marketers that are new to social media” as Nick calls it.

Read more

Social media and search engine marketing: “SEO alone is not enough anymore”

Earlier today I wrote about how UK-based SEO Consult highlighted the importance of social media in SEO. I hardly, finished writing my post and in came another message from another search engine marketing agency regarding social media marketing.

This time it was a US-based agency, Submit Express, that got my attention by saying “Shift Happens: SEO Alone is Not Enough Anymore”.

The SEO firm’s Founder Pierre Zarokian will discuss the changes in the SEO market, including the impact of social media, at this week’s SMX West 2010 conference in Santa Clara.

Read more