social media marketing Archives - Page 14 of 37

Last week, contributor Chris Hall, who blogs on CowBell and is one of the administrators of the Social Marketing Forum and its Facebook page, interviewed Sarah Evans.

Sarah is a public relations and new media consultant, working with many non profit, social good and technology companies.

A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on Twitter.

She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz.

A busy bee, if you ask me. Below you can read the full interview.

As you know, earlier this week eMarketer.com released a report that leaves no room for doubt: social media marketing and email marketing are no competitors but “friends”.

Many have claimed that with the increasing adoption of social media by people, email marketing would go through rough times, to say the least.

But as I wrote in previous posts, this is nonsense, spread by people that focus on marketing and communication channels, rather than on what really matters.

I am not the only one that has been shouting that social media and other marketing channels work together very well. Several ESPs, for instance, knew that the integration between email and social media was coming (read this excellent post for instance).