social media marketing Archives - Page 10 of 37

Social media marketing: retain social connections by being consistent and offering value

On social media there are quite some marketers and “entrepreneurs” that rush to provide a solution to problems that exist in the now. They sometimes end up succeeding. Earnings rush in and everything appears to be golden.

Of course, there is a downside. For short-term thinkers and instant entrepreneurs, that downside is the quick fall-off that comes with short-term income. Social media marketing isn’t about short-term quick wins, of course if your business wants to use social media in a professional way. It is about long-term strategies and relationships.

Social media marketing is not a replacement for other forms of marketing

When talking about social media marketing, many people look at the social media themselves, focus on the seemingly endless opportunities of social media marketing and forget the global picture.

Many people also seem to look at social media marketing as a replacement of other forms of marketing.

That is one of the reasons why I don’t want this blog to become known as some social media marketing hype kind of thing but why I try to focus as much as I can on the integration of social media marketing with other forms of marketing (like email marketing) and on the cross-fertilization that social media marketing enables when you use social media the right way and in the right phases of the customer life cycle.

Yes, in social media marketing, people (customers, prospects, partners, fans,…) are key and relationships are crucial but this does not mean that social media marketing is some kind of relationship marketing 2.0.