social bookmarking Archives - Page 2 of 5

Facebook: “Like” is liked but do you like it? I bet Google doesn’t

I’ve been playing around with Facebook’s “I like this” or, if you prefer, “I recommend this” button and have manually implemented it on top of some posts like this one. I also checked out all the other new Social Graph related features that Facebook added.

Indeed, manually, because although the blog platform I use, TypePad, was the first in the “Like” button program, it hasn’t really done spectacular things with it yet but, then again, it's all so new.

You can add a “Like” or "Recommend" button for your blog in general via TypePad, but as far as I can tell, it’s impossible on a post basis, unless you have access to the source code of TypePad.

Using PPC advertising for your email marketing subscription page

Besides email marketing, pay-per-click advertising is one of the most cost-effective forms of advertising out there. Remember the findings of the latest SEMPO survey.

PPC advertising is most commonly used as a standalone marketing method which is a shame in a customer-centric and multi-channel marketing reality.

On top of that, PPC advertising is still too often seen as SEA (Search Engine Advertising). But some social media PPC platforms that are more content-based (such as social bookmarking) show a much better cost per lead (certainly if you are focusing on ‘expensive’ keywords and not engaging in long-tail SEA).

Today, many marketers are looking at PPC advertisements as a method for generating leads and email marketing list opt-ins.