smartphones Archives - Page 2 of 4 - Social Email Marketing

QR Codes: When, Where, Why & How

Last week I posted an introduction to QR codes inspired by a whitepaper from GetResponse. Today, I thought we might consider the when, where, why and how of applying QR codes.

A camera equipped smartphone which has the right reading software installed can scan these codes in an instant and then do such things as:

Load a webpage
Contact info
Send an SMS
Provide Geo location
Register for a contest
Sign up for your newsletter
Follow a link to a web page
Play a YouTube video
Like a fan page on Facebook
Add a calendar event
Wifi network login

Email marketing: integration with social media and other channels is the present

The world of email marketing has changed dramatically during the course of the last decade.

The main catalyst of the change has been remarkable advances in technology and the channels available for communication to our target audiences. Technology keeps getting better, faster, and more reliable.

As marketers harness the power of one outlet, it is replaced by one that is more powerful and more effective.

Another factor contributing to the change in email marketing is the audience’s reaction and response to a marketer’s message as the industry shifts toward bigger (or in some cases smaller), better, and faster communication channels.