End of last year, a survey conducted by smartFOCUS found that e-mail remains the preferred channel of communication for consumers.
The survey also asked consumers about their involvement in social media direct marketing.
smartFOCUS
Email remains the preferred channel of communication
Email is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing.
These are the findings of a survey conducted last year by smartFOCUS, an international provider of multi-channel marketing software and services.
When asked to rank their preferred methods of receiving marketing messages from vendors, the majority of respondents (62%) said that email was their preferred channel of communication, followed by direct mail (23%), then social media (13%).