Silverpop Archives - Page 4 of 5 - Social Email Marketing

Main email marketing challenges for 2010: inbox clutter and relevant content

The survey of 300 email marketers that Silverpop conducted (see today’s earlier post) and that showed increasing customer loyalty is the top email marketing goal for 2010, also looked at the main email marketing challenges for 2010.

Among these main challenges in email marketing the Silverpop survey found “inbox clutter” with 37% of respondents.

Silverpop refers to data from Forrester Research that estimated a while ago that consumers will receive more than 9,000 email marketing messages a year by 2014.

Silverpop: increasing customer loyalty is the top email marketing goal for 2010

Yesterday Silverpop announced the results of a survey it conducted in late November.

The survey of 300 email marketers found that 88% of respondents said the recession continues. Furthermore, three-quarters said it’s hurt their business.

Silverpop also asked the respondents when they think the recession might end. 36% of them answered ‘not anytime soon’.

Despite these depressing findings, the outlook for email marketing remains good, at least according to the email marketers.