On social media there are quite some marketers and “entrepreneurs” that rush to provide a solution to problems that exist in the now. They sometimes end up succeeding. Earnings rush in and everything appears to be golden.
Of course, there is a downside. For short-term thinkers and instant entrepreneurs, that downside is the quick fall-off that comes with short-term income. Social media marketing isn’t about short-term quick wins, of course if your business wants to use social media in a professional way. It is about long-term strategies and relationships.