sharing Archives - Page 4 of 8 - Social Email Marketing

Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers

Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing.

Unfortunately many marketers still have to discover that sharing is not only about social media but also about ‘older’ interactive marketing and communication channels like email in which sharable content, sharing tools and social media integration become increasingly important, whether ESPs like it or not. Enough said, read what Nanda Kishore defines as key marketing issues for 2010 below.

Digital Identity – we create our selves!

In a recent post, I wrote that two of the most essential aspects of social media for me, are closely related: human beings or people on one hand and identity on the other. They might even be the same.

The post was about the human aspect, this one is about identity!

The homepage at mindjumpers.com, shows a huge monkey with a board in his hands. On the board, something is written.

Why a monkey? It’s not that important for this post, it depicts where we think social media are on ‘their’ evolution scale right now. What’s important for this post, is the writing on the board. It says: “Life is not about finding yourself. Life is about creating Yourself!”.