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Imagine you having a neighbour you haven’t seen for a while, let’s say two months. You work, they work, you go to sports, they go to their hobby club, you have your own lives.
You haven’t seen or heard from them in a while yet they’re your neighbour: how do you feel about your relationship with them? Just fine? Too thin?
Could it use some attention to enliven the hood?
Some companies use social media as a new way to broadcast advertisements. Wrong, of course. Social media marketing is not about one-way distribution of promotional content.
Social media marketing is about listening, talking, participating and sharing. Not just talking. People do not accept broadcast techniques in the social space. Well, in fact, they increasingly do not accept them anywhere anymore.
That does not mean that everyone who uses social media will literally talk to you. There is only a relatively small group of people that really actively participates.