share-worthy content Archives - Social Email Marketing

Value in engagement, content and social media marketing: respect and ROI

Value is a word with a lot of meanings. Most of the time I use it in the context of ‘valuable’ content or delivering value to people in a content, engagement and social media marketing context.

But of course it also has other meanings. The first meaning, as I just described it, has to do with perceived value in relationships and ultimately is about respect, which is something completely different from value as in $.

Value is like conversations: it’s two-ways. In social media marketing you need commitment and the will to really communicate. And that includes sharing.

The integration of email and social: social media strengthens email marketing

In case you would still doubt after the many interviews, studies and articles I have posted about the integration of social media and email marketing: eMarketer released a new report called “Maximizing the E-Mail/Social Media Connection”.

If I would have the budget I would buy it, but I guess it doesn’t really cover stuff I haven’t posted about (if not, people at eConsultancy, if you read this, you can always send this blogger a copy for review).

Fortunately on the web page that announces the report, eMarketer gives some data. And you can also download a white paper called ‘Email in the social age’ by StrongMail that tomorrow organizes a webinar with eMarketer about the report.

According to the report, where 2009 email marketers ‘started to get social’, this year is the year that social media will make email marketing more “powerful”.